11 Classic Examples Of Exceptional Jingle & Slogan Writing

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What makes a great slogan? Here are 11 examples of successful brands that have become iconic thanks to high-quality writing.

The best copywriting makes an emotional connection that leaves your audience craving more.

How can you make this sort of memorable impression on your target audience?

The slogans and jingles used by major brands are designed to stick in the audience’s mind.

That way, months or even years later, you may catch yourself humming a tune from a commercial or reciting a catchy slogan.

In this article, you’ll find 11 examples of the most popular slogans and jingles in advertising and learn the copywriting tricks that make them so compelling.

11. Motel 6: “We’ll Leave The Light On For You.”

This Motel 6 slogan was born in the best way: as an ad-libbed line-turned-instant success – and a perfect representation of the motel brand and its values.

Created off the cuff by NPR personality Tom Bodett, this slogan Azerbaijan Phone Number was an optimal way to convey the hotel chain’s welcoming spirit, affordable prices, and general availability.

A slogan that has lasted more than 30 years with no signs of stopping, it clearly stands for what Motel 6 is trying to communicate.

And it’s working.    Best database provider | Classy Database

If it isn’t broke, don’t fix it.

10. Maybelline: “Maybe She’s Born With It. Maybe It’s Maybelline.”

Used since 1991, the slogan was the anchor for “the number one cosmetics company in America” and its advertising.

9. Red Bull: “Red Bull Gives You Wings.”

Red Bull has been a revolutionary product creating a revolutionary experience since the Austrian company’s inception in 1987.

And what better way to do that than with a slogan like “Red Bull gives you wings” for an energy drink that was going to change your day, and ultimately your life?

The only problem was, Red Bull wasn’t offering much more than the average cup of coffee in terms of a jolt (via caffeine). And the U.S. District Court of the Southern District of New York decided that the slogan was misleading customers.

The extra pep in your step – or “wings” as Red Bull called them in its marketing – was deemed ambiguous and Red Bull paid out a $13 million settlement.

8. Skittles: “Taste The Rainbow.”

Remarkably, even decades after it was created, the slogan for Skittles, “Taste the rainbow” has done plenty right.

What began in 1963 under the name “Glees,” Skittles have become the most popular non-chocolate candy in America with its iconic slogan.

Sure, being a tasty candy helps.

But the brand’s marketing has found a way to keep the same slogan throughout multiple generations, all while effectively communicating with its audience in a way that has kept us listening, watching, and even laughing.

And for good reason.

7. McDonald’s: “I’m Lovin’ It.”

Another jingle that was communicated – at least in the beginning – by a famous personality was McDonald’s long-running slogan of “I’m lovin’ it,” which got assistance from Justin Timberlake in 2003 when it launched.

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McDonald’s spent $1.37 billion in advertising in 2003 when the campaign launched, which led to an 11% increase in sales that year ($17.1 billion).

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