11 Tips For Building An Exceptional Content Marketing Team

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What does it take to power an effective content marketing operation? Learn how to build an exceptional team to help reach your marketing goals.

When companies are craving long-term, sustainable growth, they need to think about content marketing.

Content marking is knowing how, when, and where to publish. How to organize information online with the purpose of reaching a specific audience, understanding SEO. Moreover, incentivizing profitable customer action, and so much more.

And it takes a blend of marketing knowledge, artistry and creativity, and content talent to bring it all together.

Put these 11 tips to work for you as you build yours.

1. Determine Your Marketing Objectives

Knowing your “why” or the vision is the most crucial Croatia Phone Number step in your marketing strategy as this is how your company will promote itself to the public.

It’s also important to set goals for your content marketing program, which will help align the team, understand the purpose, and measure progress and success.

This is also an important first step as it’s the backbone of building the best team to execute the strategy and objective. It’s going to be awfully tough to get top talent to buy into your vision if you aren’t quite sure what it is yourself.

2. Start From The Top

In large organizations, two important leadership roles are the Chief Content Officer (or also known as Director of Content Marketing) and the Content Marketing Manager.

  • The Chief Content Officer (CCO) is the person who oversees every facet of the content program to ensure that the company’s content marketing strategy is on point and meeting its business goals. This role is the backbone of the team, as the decisions and hiring will trickle down from here.
  • The Content Marketing Manager will report to the Chief Content Officer. This person focuses on laying out the roadmap for the team once the vision and/or strategy have been defined.

In smaller companies, these roles might be combined into one.

The Chief Content Officer and the Content Marketing Manager will then further define the job roles and a formal structure for what the team should look like.

This will help the hiring process and recruiting for these specific roles, not to mention keeping the team organized and on track.

3. Document Processes

In order for the content marketing team (or any team for that matter) to be successful, companies must document working processes and “standard operating procedures” or SOPs.

Without solid documentation, attempts to scale your content marketing team will result in chaos and unsure ownership and responsibility.

Standard operating procedures provide your team a set of go-to instructions to guide their efforts so you can easily replicate successes and scale your content marketing campaigns.

4. Know Your Style

Establish the tone of voice, writing style, and messaging preferences that will be carried throughout your content.

Have a style guide and document the tone of voice and communication style so every person on the content marketing team represents the brand with the same integrity, values, and tone.

This is an important part of ensuring that each and every prospective customer has a similar experience with your brand.

It will also help you determine whether content team candidates are a good fit, as you compare their portfolio and writing style against your own.

Learn more about how to create a style guide (with examples).

5. An Editor Is Everything

The content editor is responsible for developing and implementing processes. That ensure content quality and keep the brand out of hot water with copyright issues.

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