Today’s competitive business environment is in a state of constant change. This fragment is a lot easier to read and more engaging. Shorter sentences make it easier to get your message across. And make no mistake: this is true for more advanced readers as well. We’ve lost count of the number of people who have ignored our advice because they are “writing for a sophisticated audience”. It doesn’t matter. Clear and concise writing benefits everyone. Your content can be as complex as you want it to be. Your writing shouldn’t. Period.
Today’s buyers may not have changed the criteria for making business purchases, but they have become more relaxed and more adept at making business decisions based on multiple interaction types, freeing salespeople from the control of the sales process.
Why Brands Don’t Advertise on Adult Sites
Clearly, the B2B sales landscape has changed a lot over the past few years. Offending is profitable. The Purpose, Implications and Future of Marketing Tracking Why Brands Don’t Advertise on Adult Sites NFL + Amazon Opportunity It’s official!
MMA Germany launches to train marketers in the germany phone number list world’s fifth largest mobile ad spend market Google, social media and other marketing channels such as email marketing and content on company websites are the primary point of contact for B2B buyers. Only when prospective B2B customers are satisfied with prospective seller-generated content will they transact with them with confidence.
The Purpose, Implications and Future of Marketing Tracking
The Internet has become the number one channel for finding, vetting and connecting with potential suppliers and partners 4. 90% of marketers say their social media efforts have brought more exposure to their business — Source: Social Media Examiner, 2015 The presence of social media has become an inalienable part of any marketing strategy EA Leads today. Appearing on social channels and sharing the right content can help increase business exposure by expanding the reach of the organization.
5. 71% of B2B researchers are using generic Google search for research — Source: LinkedIn Given that more than half of today’s B2B researchers are millennials and consider their mobile devices essential to their work, having a mobile-optimized and responsive website is now non-negotiable.