4 Reliable Ways To Create Google-Friendly Content

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How do you make sure your pages are seen by and ranked on Google? Learn how to optimize your content based on Google’s guideline

This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own.

Did you know that over 90% of web pages receive no organic search traffic from Google?

How do you make sure your pages are seen by and ranked on Google?

Where you rank on Google’s SERPs has a massive impact on how much organic traffic your website gets.

If you’re not keeping search intent or high-ranking keywords in mind, you won’t appear high on search result pages.

That’s why it’s crucial to optimize your content based on Google’s guidelines, so you always remain on its good side.

Should You Create Content With Google In Mind?

Yes.

By following Google’s current rules, you create user-first content that works – and vice versa.

Let us explain.

SEO professionals know that in order to rank well on Google, it’s key to play by Google’s terms and understand its rules.

And with a complicated set of guidelines, the potential for new additional penalties, ever-changing algorithms, and a shift towards user-first content, it can be a challenge to keep up.

Luckily, many of Google’s new guidelines are put in place to make sure your content is user-first.

By following those recommended best practices and policies, you create exactly what Google wants – user-first content.

So, how do you create content with your readers and, subsequently, Google in mind?

How do you avoid traffic-reducing, bottom-line-crushing manual action penalties?

To keep your content fresh and high-performing, you first need to know which bad content practices to ditch and which best practices to adopt so you can stay in Google’s good books.

Keep reading for a complete breakdown of our dos and don’ts for creating content that Google will love.

1. Ditch Thin Content. Create High-Quality Content Only.

Google devalues the use of thin content, scraped content, and keyword stuffing, which may cause a drop in your content’s ranking on SERPs.

On the flip side, making sure your content provides rich, meaningful, and actionable information can help improve your ranking.

In short, it’s key that your content has value that’s both clear to the reader and meets Google’s standards.

One way to do this is to EAT your content.

Use EAT To Guage Your Content’s Quality

No, not literally (though I’m sure it’s delicious). EAT stands for expertise, authoritativeness, and trustworthiness.

EAT is made up of the qualities that Google looks for in content creators to ensure that their content is up to par.

Image created by SimilarWeb, March, 2022

Essentially, the best way to ensure you’re meeting Google’s standards is to create and leverage content that is:

  • Helpful to the target audience.
  • Created by an expert.
  • Comes from a reputable source.
  • Updated regularly.

The best way to do this is to have a sound content marketing strategy that’s founded on data.

2. Understand Your Expertise. Be Truthful, Accurate & Thorough In YMYL Content.

Not all content is ranked equally.

When determining search quality, Google puts extra emphasis on the legitimacy of pages where untrustworthy content can have serious consequences.

Google refers to these kinds of pages as Your Money or Your Life (YMYL) content, on which poor-quality content could have dangerous implications for the reader.

What Topics Are Included In YMYL Content?  Best database provider | Cell Phone Number List

YMYL content includes topics like:

  • News.
  • Government.
  • Legal information.
  • Financial information.
  • Online shopping.
  • Health resources, and more.

As Google puts it in its Search Quality Evaluator Guidelines, “We have very high page quality rating standards for YMYL pages because low-quality YMYL pages could potentially Australia Phone Number negatively impact a person’s happiness, health, financial stability, or safety,” and are therefore heavily monitored.

If you’re creating or leveraging YMYL content, it is important to be doubly careful about the quality you’re putting out there.

By making sure your content meets the EAT standards, you should be able to avoid penalties around sensitive topics.

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