Marketing is a key element to the success of any business. However, with today’s intense competition in the offline and digital space, it’s important that brands adopt a multi-faceted marketing strategy to stay competitive. For small businesses, it is often a challenge to do all marketing tasks single-handedly for a variety of reasons: limited resources and manpower, insufficient budget, lack of specialized skills and knowledge, etc.
One of the most cost-effective ways to overcome this challenge is to form a strategic marketing partnership with an agency that specializes in marketing. Marketing agencies can help you co-create new products and services, launch marketing campaigns or cross-promote each other’s businesses – the opportunities are endless.
However, collaboration is not as easy as it seems. This is especially true when you’re working with an offshore agency, but it’s especially true for any two businesses that can’t work together regularly in close quarters. However, with today’s advanced technology and reliable communication strategies, it is very possible to collaborate seamlessly between two or more businesses. Here are some tips for a successful marketing partnership:
Establish clear goals
A successful marketing strategy starts with everyone involved having a clear vision of what they want to achieve: Do you want to expand your reach? Improve brand reputation? Promote a new product or service?
No matter what your goals are, it’s important to establish realtors email addresses clear goals at the outset and develop key performance indicators so you can assess whether you’ve achieved your goals. Miscommunication often occurs when team members don’t have a clear understanding of what you’re trying to achieve, resulting in an ineffective marketing strategy.
Technology has made remote team collaboration easier. The problem is that not every business takes advantage of the technology available and often relies on email alone, which is often not enough to manage the entire collaboration process. Use project management platforms like Asana, Basecamp, and Trello (to name a few) so key collaborators are always on the same page communicating information about task management and progress. Communication apps like Slack, Google Hangouts, and Skype are also great tools for instant messaging, meetings, and brainstorming.
Set a regular communication schedule
Communication is the key to every collaborative effort, and it’s especially important for remote teams in different time zones. However, without a regular communication plan, important milestones may not be communicated in a timely manner, which can lead to disastrous results. At the start of the partnership, create a schedule for when you want to receive task updates; this may be daily, twice a week, or once a week. It’s important to set it up regularly so team members know when they need to communicate and are always up to date.
Marketing involves many activities – social media marketing, digital marketing, inbound and outbound marketing, influencer marketing, and the list goes on. For different aspects EA Leads of a marketing collaboration effort, it tends to struggle if not all information is properly documented. Documentation that clearly identifies key processes and strategies to improve workflow efficiency. Don’t just write them out in lengthy emails; organize everything in one centralized hub that everyone on the team can access anytime for reference. Take advantage of Google’s G Suite or other similar software, where you can easily share important documents online through Google Drive, Docs, and Sheets.