5 Critical Marketing Resources You Didn’t Get “Digital Marketing” Through Programming

Here’s a classic blackjack: Lack of education exacerbates concerns about inventory quality and transparency, and lack of education reduces the likelihood of improving quality and transparency. Any technology known to only a few people is bound to innovate slowly. Although programming is not perfect, only widespread understanding and adoption will pave the way for smarter, accurate and transparent programming in the near future.

Brands are less aware of technology that drives more than half of all digital advertising (“Programmatic ad spend will reach $45.94 billion by 2019, accounting for 84% of all U.S. digital display ad dollars” – eMarketer ), the more their fortunes are stamped by companies that may or may not act out of self-interest.

Of course, understanding exactly why so many marketers have been slow to adopt programmatic is integral, but until this research…

Here are 5 resources for many marketers trying to catch up:

Digiday has done an excellent job breaking down everything from programmatic and RTB to supply path optimization and attribution modeling. According to Digiday: “As the jargon spreads and persists, the prospect of programmatic continues to confuse novices and veterinarians alike. Our WTF series brings the essence of programmatic and advertising into a colloquialism that everyone can understand.” If you ever find yourself asking “what ghana phone number does WTF mean?”, just do a Google search and Digiday will definitely pop up.

The Interactive Advertising Bureau “enables the media and marketing industries to thrive in the digital economy.” They are the godfathers of programmatic education, offering in-depth courses on various digital advertising operations.

ghana phone number
ghana phone number

Even though StackAdapt is a digital advertising platform, we still hold regular in-house IAB courses on in-house programmatic deals. There is so much information to absorb, and our staff has a lot to learn (header bids, anyone?). Even those of us who day-to-day strategize ad campaigns can benefit from updates to how ad tech works. The IAB breaks down industry terms into easy-to-understand definitions with clear examples, which we highly recommend!

Meeting

If you’re just looking to break into the adtech space, there are a number of summits to start your journey:

These conferences may not be Cannes, but they will end up being a lot more useful in the long run.

eMarketer won’t teach you how to use programming techniques, but will give you a holistic view of the industry with new reports every day. Having this information will allow you to understand EA Leads big industry trends so you can make the right decisions for your company. eMarketer will also inform you of how your own struggles and fears relate to the wider community.

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