PPC can be too expensive for businesses with lower prices or poor advertising campaigns. But for those who work on optimization and earn hundreds or even thousands of dollars per conversion, the investment usually pays off. AdWords Myth #2: “AdWords isn’t helpful for tracking offline leads.” Top 10 Digital Marketing Institutes in India What’s the big deal with VDP? Minimum Viable Audience Approach for Google Ads Point-of-purchase advertising communicates your message Brisbane Digital Spotlight – Louisa Dahl Of course, AdWords is a digital platform. But did you know you can actually track calls from AdWords? With an AdWords phone extension number or the “Call” button in your ad, people can call you without even clicking through to your website. Plus, these calls will be logged as conversions, so you can track the effectiveness of these features. It will also get better.
Want to track potential customers of people who click on your ad and then call the phone number they see on your website? You can set up dynamic number swapping, a feature that automatically swaps phone numbers on your website for unique Google numbers. AdWords then tracks every call made to that phone number during the call and forwards the call to your regular phone. Using third-party tools, you can record calls for quality assurance. This is especially useful for finding out where you’re losing interested customers, common problems they’re having with your product or service, and other opportunities to improve customer service. Here it impresses: you can import conversion data into your AdWords account after your sales team closes a new business. This means that even if a visitor converts over the phone two weeks later, you can factor this data into your metrics and ROI calculations.
“My competitors will click on my ad over and over again to drive up my fees.”
Is it really in the competitor’s best interest to spend all day realtor email list clicking ads over and over again? Probably not. But even if the chances of it happening are small, don’t worry. Google’s credibility as an advertising platform rests on its ability to deliver qualified leads. If they let competitors push you off their platform, that doesn’t bode well for their business.
That’s why Google invests a lot of time and resources into fraud detection. Their algorithms detect unusual activity, and if fraud is detected, they credit you for the click. AdWords Myth #4: “Nobody actually clicks on PPC ads.” Some people avoid clicking on ads, but most don’t. If they did, ParaCore and thousands of other PPC agencies would not be in business. It’s also why Google is still one of the largest companies in the world. In fact, most of Google’s revenue comes from advertising. In 2015, they grossed more than $67 billion at the box office. People might say they didn’t click on the ad, but the numbers don’t lie. Plus, many businesses aren’t actually trying to get people to click on their ads.
Google just wants to spend all my money.
Indeed, $67 billion is a lot of revenue for Google. Your investment can also easily go away if your campaign isn’t set up correctly. However, with AdWords, you can control exactly how much you spend. When it’s put on autopilot or used the wrong way, your budget will quickly run out. However, if you do this EA Leads by creating high-quality ads, using proper conversion tracking, and optimizing regularly, you’ll make as much profit as Google. Want to know the truth for yourself? We know the unknown can be scary, but we’re here to give you peace of mind. Schedule a free consultation with the team at ParaCore to discuss the myths you’ve heard about AdWords and find out if it’s a good fit for your business. We’ll even give you a $100 free ad credit, so you really have nothing to lose. Start here.