Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands.
More traffic from Google? Check.
More leads? Check.
More trust built with prospects? Double-check.
Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a hat.
With a strategy in place including research on who you’re targeting, what keywords to use, which topics to cover, and how often/where to post content, you’ll differentiate France Phone Number yourself from the run-of-the-mill brands posting forgettable blogs no one cares about.
(Spoiler: Most of the brands posting content on the internet fall into this camp, as 90.63% of all web pages get no traffic from Google, according to one Ahrefs study.)
Instead, your web presence will be memorable, and more importantly, needed in your space.
1. Studio McGee
Looking for an ecommerce content marketing example that manages to combine product links with written content in a non-salesy, totally helpful way?
Look to Studio McGee, an interior design brand that also sells its own line of home goods.
On their blog, they focus on helping you create beautiful rooms in your own home, with inspiration from their designs and products.
It’s a tough balancing act, but Studio McGee manages it with aplomb.
The product links don’t scream at you, they gently nudge – and the beautiful product photography certainly doesn’t hurt.
Every pup’s favorite subscription box brand also has a great content marketing strategy.
Check out their content hub, Bark Post, for news on fresh and trending products, upcoming boxes, and keyword-focused, fun blogs that bring dog lovers straight to their virtual doorstep.
Lush, a cruelty-free, vegan beauty brand, is a great example of a retailer doing ecommerce content marketing right in various formats.
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In particular, their video channel is full of targeted, engaging content, from whimsical animated shorts to “how it’s made” videos on their most popular products.
With millions of views on most of them, Lush obviously has their video strategy nailed.
Are you familiar with the annual magazine, The Old Farmer’s Almanac?
It’s the longest-running publication in North America, starting from the original version that circulated in 1792.
Today’s publishers also sell cookbooks, calendars, gardening guides, and more.
Well, this practical staple also has an online presence, Almanac, complete with a full roster of content on gardening, weather, food, astronomy, and the yearly calendar.
In particular, their Growing Guides are impressive and exhaustive, giving you all the info you need on growing just about anything under the sun.
The content here offers a doorway to their extensive library of books and guides for purchase.
For ecommerce content marketing that’s more story-focused, look no further than Patagonia, a retailer specializing in all things outdoors.
On their blog, you might expect to find articles about how to gear up and get into nature and outdoor sports, but instead, you’ll find thoughtful pieces on conservation, nature, and the culture surrounding outdoor adventuring.