Need backlink building tips for local SEO? We have you. Here’s what you need to build connections that will help nearby customers find you when they need you. These tips are specifically designed for local businesses navigating their SEO strategy in a “post-Possum” Google era. In case you missed the news, Google changed its algorithm (again, yes) to better serve the “near me” search. Don’t worry, we’ve got all the backlink building tips you need to rank in “near me” searches. Let’s go! Enter the news. As the old saying goes, all press is good press when it comes to local link building. Raster to Vector Conversion Service You can easily reach out to local reporters and editors to offer them an expert perspective on the news or to update them on newsworthy developments in your business.
Most Articles Published Online Are Linked
to the author’s contact information, or you can simply call the local newsroom. Presenting yourself as a local expert can turn into an ongoing relationship with local press teams! Participate in local contests. Most cities today have some version of an annual “Best of” contest. Be sure to put your name in the hat for any categories your business fits. Not only does this build awareness with your local customers, but you can turn a contest nomination into social media or blog content for the entire voting period. Bonus points if you manage to win a trophy! No category for your business? Contact the contest organizers and tell them why your niche deserves recognition. Organize a meeting.
Thanks to Social Media and Mailing Lists,
it’s easier than ever to arrange regular get-togethers and get-togethers with like-minded locals. This can be based on your company’s services or simply hosting a social group pro bono. Here are some ideas for free groups to lead or organize:Reading Club Running/walking club Bridge or bingo night Networking group Participate in community events. Local governments, schools, and civic groups host events throughout the year. Contact your local institutions and find out how you can get involved in the next festival, fair or summit.