Beer Label Design Trends Taking It to the Extreme

Beer Label Design Trends Taking It to the Extreme hen the weather warms up, the arctic length of the supermarket beer aisle starts to beckon. And every year, when we venture over, we are amazed by the amount of design talent on display. Moreover, it is clear that the trends in beer label design are always changing. The growth of the craft beer (a.k.a. artisanal, a.k.a. micro-brewed, a.k.a. small batch, whatever) industry appears to be unstoppable. In fact, there are so many bottles to choose from now, almost all of them thoughtfully designed, that it has become rather difficult for any one to stand out. Is it still possible to do so on the basis of a particularly good beer label design alone?

We Think So Here Is Our Trend Observation

the best examples of beer label design today do not take the middle road. They are either distinctly maximal (colorful, visually loud, eclectic and full of attitude) or minimal (confidently spare, geometric, typography-oriented, exuding elegance). Below we’ve rounded up our favorite recent examples of each type. The maximalists — Half Acre Beer Spain WhatsApp Number List Half Acre’s cans are illustrated to the hilt, bursting with color and attitude. There is not much of an underlying aesthetic other than that. Rather, the cans draw on an eclectic array of imagery suited to each beer and its individual name. Half acre beer label design Design for the Akari American Wheat Ale can (via Half Acre Beer) Hitachino Nest Beer This series by Kiuchi brewery is on the more reserved end of the maximalist spectrum, but qualifies nonetheless

Hitching Full Line Hitching Nest Beer

bottles (via Hey There Hop Stuff) Gypsy Inc. This Danish brewer‘s simple logo belies a label aesthetic that is all about color. Simple, comic-like illustration and super saturated Pop Art hues make these labels visually leap off shelves. Gypsy and Mikkeller breweries Mikkeller Also Danish, Mikkeller brewery is the master of maximalist eclecticism.

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Phew, are you still there? Did you notice your mind wandering off mid-sentence? Mine sure did. If yours did too, that’s because it’s difficult to process information that isn’t structured. Before you can wrap your head around the information, a new piece of information is already vying for your attention. That’s actually a big reason why we use periods. Periods actually say: “OK, this is the end of what I want to say, let that sink in before you continue”. Let’s rewrite this passage with shorter sentences.

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