Combinations to Inspire Your Next Logo Design Every brand needs a color palette for their logo. Even if yours is black and white or a few shades of gray, that’s a color palette. Brands use logo color combinations to express who they are. Color works at the primal level, signaling specific emotions in the viewer’s brain. Before anybody even takes a closer look at logo or hears the name of your business, they’ll deduce who you are and what you do all based on your logo’s color palette.
illustration of woman pointing
towards different logo color combinations Illustration by Vladanland In logo color combinations, individual colors work together to make brands memorable. When you’re designing a logo, the colors you choose are critical to its success and Dominican Republic WhatsApp Number List by extension, your brand’s success. Here’s everything you need to know about combining logo colors. What does color do? — Color evokes emotions. Based on culture, traditions and even our own evolution, each color has deep-rooted psychological associations. For example, yellow evokes friendliness
while brown is more rugged and natural