How to Do a Content Audit in 2022

A content audit is where you analyze the performance of your content to find opportunities for improvement. Many content audits focus on SEO performance, but a full audit also takes into account the content’s business performance and utility.

A content audit is important for understanding what you need El Salvador Phone number to do to improve your site’s performance. It helps you to identify pages that aren’t performing well, why they aren’t, and how to fix that.

If you’re purely looking to improve your site’s organic search performance, follow this simple SEO content audit process:

Here are two things to keep in mind when following this process:

  1. You should only use it for pages intended to rank in organic search – In other words, don’t use this for “About” pages and the like. It doesn’t matter whether those pages rank on Google because that’s not their purpose.
  2. You should take the recommendations with a pinch of salt – Don’t blindly follow the recommendations without manually double-checking that they make sense. Things aren’t always so black and white, and you may need to check a couple of other things manually before confidently executing the action. I’ll discuss a few common “it depends” scenarios below.

This process is based closely on the way our free SEO WordPress plugin works, which pretty much automates the entire content audit process and kicks back recommendations.

Example of post-audit recommendations in our free El Salvador Phone number SEO WordPress plugin.

For that reason, if your site runs on WordPress and you don’t want to know every last detail of how the process works, it’s probably quicker to use the plugin. (We have resources to help you learn how to install and use it.)

But if you’re doing this manually, keep reading as we go through how to answer the questions in the content audit process and what actions to take in each scenario.

Let’s start at the top.  Best database provider | classy database

1. Is the page more than 6 months old?

If the answer to this question is no, then the page shouldn’t be audited. This is because it takes time to rank on Google, so it’s not a great idea to make changes to recently published content until it has had time to rank.

For example, we won’t bother auditing this blog post today. This is because it was only published in January:

That said, the six-month period isn’t set in stone. If you think three months is enough time for a page to rank or simply prefer to leave pages for 12 months before auditing them, feel free to adjust this number.

2. Does it rank in the top three?

If the page is more than 6 months old, the next question is El Salvador Phone number whether it currently ranks in the top three for its primary target keyword. You can find this information in Ahrefs’ Site Explorer (get access for free with an Ahrefs Webmaster Tools account).

Here’s how:

  1. Paste your webpage URL into Site Explorer
  2. Go to the Organic keywords report
  3. Check your primary target’s ranking position

For example, if we do this for our SEO checklist, you can see that it ranks in position #3:

If your page ranks in the top three and you’re happy with that position, there’s no need to take any action. However, if you want to pursue the top spot, you’ll want to investigate the SERP further to see whether that’s even likely to be possible. And if so, what you’ll need to do to get there.

Learn how to do that in our guide to ranking higher on Google.

3. Does it rank in the top 20?

If your page doesn’t currently rank in the top three, use the Organic keywords report to see if it’s at least in the top 20.

If it is, check to see whether the page is targeting a unique keyword.

The easiest way is to run a site: search for your website and target keyword, then eyeball the results for other pages seemingly targeting the same keyword.

For example, if we run a site: search for moz.com + keyword cannibalization, Moz appears to have multiple pages targeting this keyword

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