“So with the sun and the leaves on the trees with their large leaves, like something growing out of a fast-moving movie, I have a familiar belief that life starts all over again in the summer.”
Summers have been exciting times since we were all kids – they mark the beginning of new beginnings and new learning. This time at MICA, things were no different. As MICAns get ready to start summer internships in a variety of industries including media, FMCG and advertising; in numerous markets such as Mumbai, Thailand and Dubai, we bring you our in-store secrets:
“Before joining MICA, I worked for 30 months in digital marketing, an area I am very passionate about. I realize how lucky I am because I am not only learning what I love, but I have the opportunity to put these The learnings are applied to the field that inspires me. I look forward to getting more opportunities from this internship to work with some of the best marketing thinkers in the country who have successfully positioned themselves as e-commerce in a country with a large population The brand of choice. My role specifically involves growing their business through innovation, which excites me and I can’t wait to apply the ideas I have accumulated at MICA. Especially products from semiotics and consumer buying behavior.”
Disney India Malvika Adukia:
“I’ve loved Disney since I was a kid and still do. Getting a job offer at a company that played such an important role in my upbringing was like a dream come true. Having worked in sales for 2.5 years now I’m excited to learn from a backstage perspective Marketing. Disney is constantly innovating and expanding, and I look forward to applying what I’ve learned from psychology to new platforms and mediums.”
Riddhi Sachdeva, Digital and CRM, Al Shaya:
“After taking courses such as retail management and digital communications, I am excited to put what I have learned into practice during my internship in the Middle East. I am very much looking forward to the opportunity to work with well-known brands such as H&M, Starbucks and The Body Shop. Working during Al Shaya will give me the opportunity to experience the fusion of cultures through personal and professional interaction.”
Amruta Karkare, Digital Marketing Marketing, Beiersdorf (Nivea), India:
“Although I worked at Accenture and Nielsen before email list by country joining MICA, I was very excited about getting into digital marketing, especially in FMCG India. We had two courses dedicated to digital marketing; I remember learning” Blue Ocean Strategy” came up with a new product for my classmates, and I can’t wait to replicate these learnings at scale!”
Sony Gautham Ravichandran:
“My first year at MICA provided me with a great deal of knowledge to be able to break down the construction of any entity, including the one I will be an intern for. I look forward to seeing the details of the media industry and how it evolves in today’s digital environment. ”
Shivani Gandhi, Marketing and Sales Manager, Royal Enfield:
“With a finance background, I spend a lot of time analyzing numbers and researching the back end of my marketing efforts. During my internship at Royal Enfield, I wanted to understand the premium product market and execute different marketing techniques in a segment that has always fascinated me At the same time, I hope to gain insight into consumer buying behavior and how that translates into such strong brand loyalty as to generate a fanatical following. I’m sure the actual EA Leads hands-on engagement will provide me with some valuable insights.”
“Bira entered the Indian market by launching an exciting beer with great success. I used to be a beer fan myself, so seeing how Bira’s marketing team understands consumer behaviour and is changing at a time like India It’s going to be an exciting process to launch a new product in a tested market. Bira has a great work culture and I’m sure I’ll be looking forward to Monday mornings as long as I’m surrounded by people who love my work .
