It can be tempting to write about whatever excites you—the latest industry topic, breaking news, or even just a random rant. But these types of posts have short shelf lives.
You may see a spike in traffic shortly after publishing. But once interest in the news, trend, or fad fades, your blog traffic will dwindle to nothing.
The solution? Write about evergreen topics that people search for.
For as long as your article ranks on Google for relevant search queries, you’ll receive consistent and passive organic search traffic.
This is the foundation of our approach to the Ahrefs blog. Every post we publish targets a term with search traffic potential.
- The Beginner’s Guide to Lifecycle Marketing – “lifecycle marketing” (Traffic Potential: 450)
- The Insanely Simple One-Page Marketing Plan Template – “marketing plan” (Traffic Potential: 4,900)
- Canonical Tags: A Simple Guide for Beginners – “canonical tags” (Traffic Potential: 2,700)
The question is, “How do you find these topics?”
The easiest way to start is to enter a relevant keyword Armenia Phone number into Ahrefs’ free keyword generator tool and switch the tab to Questions.
Look through the list of ideas and pick out those that are relevant to your blog.
Recommended reading: Keyword Research: The Beginner’s Guide by Ahrefs
Search intent is the why behind a search query.
Why does this matter?
Google aims to provide users with the most relevant results for their queries. So if you want to rank high and get more search traffic, you need to be the most relevant result—and that means creating content that aligns with search intent.
How do you figure out what type of content to create? Do a search in Google for your target keyword, then analyze the top-ranking pages for the three Cs of search intent.
A. Content type
Content types usually fall into one of five buckets: blog post, product, category, landing page, or video.
For example, if we search for “how to invest,” you’ll notice that the top few results are mostly blog posts.
So if you want to rank for this keyword, you’ll likely have to create a blog post.
Another example: If you look at the SERPs for “how to ski,” you’ll see that the top few results are mostly videos.
If you want to rank for this topic, it is likely you’ll have to create a video.
B. Content format
Content format applies mostly to blog posts, as they’re usually either how-tos, listicles, news articles, opinion pieces, or reviews.
For example, the top-ranking results for “best wireless headphones” are mostly listicles:
Whereas the top results for “how to make a tiktok video” are mostly how-tos:
To stand the best chance of ranking, follow suit.
C. Content angle
Content angle refers to the main “selling point” of the content. For example, people searching for “how to do a squat” want to do it properly/correctly:
Recommended reading: What Is Search Intent? A Complete Guide for Beginners
Every week, we send a newsletter containing all the content we’ve published that week to ~160,000 subscribers.
We can do that because those people have subscribed to our weekly Ahrefs Digest via opt-ins like this:
Why do we still choose email as a communication channel?
The reason is simple: With email, you can communicate with your fans anytime. Other platforms, such as Facebook, can deliberately limit your reach or even remove you from their platforms.
Building a list isn’t complicated. As you can see, we simply offer to deliver a weekly update of all our content. If people enjoy what they read on our blog, they’ll want more of it.
If you want to be a little more aggressive, you can try offering a “carrot”: a free eBook, course, etc. All these can work well.
If you’ve written an in-depth article, chances are you’ve linked to useful resources from other bloggers. Why not reach out and let them know?
It’s the first thing I do when I publish something new.
If you’re lucky, they may share it on their social profiles and send some extra traffic your way.
That said, the primary goal here is to reach out and build a relationship, which may eventually end up as something bigger—links, mentions, business partnerships, and more.
Executing this is pretty simple. Fire up your blog post and look for mentions of bloggers in your space.
Then find their emails and reach out to let them know.
Internal links are links from one page to another within the same domain. And adding internal links from relevant, high-authority pages to those pages