Campaign Extremely Successful While Sales Will Regard It as a Failure. Step 3 Understand the Difference Between Mobile, Pc, and Console Game Advertising Difference Between Mobile, Pc, and Console Game Advertising Before Launching a Campaign, Set Some Time Aside to Understand How Advertising Works for Different Games. Your Campaign Will Change Depending on Whether You Want to Promote a Mobile, Pc, or Console Game. For Example, Most Mobile Games Are Distributed on a Free-to-play Basis. In Other Words, Users Don’t Need to Pay for Them. On the Contrary, for Pc and Console Games, the Most Common Model is Buy-to-pay. This Difference Has a Significant Impact on the Conversion Rates, Cost of Acquisition, and Other Performance Metrics. For Buy-to-pay Games,
It’s Rather Difficult to Create an Effective Performance Campaign.
That’s Why Pc and Console Game Developers Image Manipulation Service Usually Partner With Influencers on Brand Campaigns. Depending on the Type of Your Game, You Will Also Need Different Social Media Platforms. For Example, on Youtube the Majority of Traffic is Mobile. So It’s Reasonable to Promote Mobile Games There. On the Other Hand, on Twitch, Mobile Traffic is Much Lower Which Makes the Platform More Suitable for Long Streams. That’s Why It’s
Not So Popular Among Mobile Game Developers. But This is Not Set in Stone. Every Game and Every Campaign Are Unique. There Are Ways to Increase Conversion Rates on Twitch for Mobile Games Too. For Example, Hypefactory, a Global Influencer Marketing Agency, is Using Qr-codes and Animated Widgets to Drive Traffic From Twitch to Mobile Games. So It’s Up to You How You Want to Plan Your Campaign and What Ad Formats You Want to Use. Related Content Key Influencer Marketing Statistics You
Need to Know for 2022 What is Influencer Marketing
The Ultimate Guide for 2022 13 Gaming Influencer EA Leads Marketing Platforms for Gamers Brands… Step 4 Determine Your Target Audience Defining a Goal and Setting Objectives With Relevant Kpis is Only the First Step. You Also Need to Determine Your Target Audience. But Your Target Audience is Not Just People Who Live in a Specific Country or Fall Into a Specific Age Group. These Are People Who Have Similar Interests. And if You Understand What Makes
Your Gaming Community Tick, You’ll Be Able to Find Your Potential Players. That’s Why You Need to Dig Deeper Into Your Player Profile. For Example, You Can Schedule Interviews With Existing Users and Ask Them Pointed Questions. Once You Determine Your Target Audience, You Can Also Start Looking Into Which Social Media Platform They Use and Where They Spend Most of Their Time. In Other Words, Knowing Your Audience Will Also Help You With the Next Step—choosing the Right Influencer.