Loyalty programs can have a huge impact on companies worldwide, accounting for about 5-10% of total revenue benefits.
It seems that every company is thinking about developing a loyalty program for mobile devices. In my experience, most companies fail to capitalize on the opportunity by adapting their existing loyalty programs without taking advantage of the opportunity to review and update their loyalty solutions.
The theory of customer loyalty is really quite simple, the longer you stay with your customers, the more money you make from them, which is much less expensive than acquiring new customers from scratch. So, when developing a loyalty program, there are some key factors to consider if you want to move it into the mobile world. Before I share the core aspects that you should study first, I will say at its core, the focus must be on participatory design and testing. If you develop content that doesn’t follow these basic principles, I won’t see it succeed.
Customer segmentation and analysis
Segment users and see how your loyalty program works singapore phone number list for them, especially on mobile. You know who I am, you know what I like, so why shouldn’t the interface operate itself based on this knowledge and give me relevant information quickly.
Loyalty programs don’t have to just offer customers free stuff. Offers, especially exclusive offers, play an important role. Access to exclusive distribution, priority access and community notoriety are all non-discretionary acts of interacting with customers.
Some of the best mobile loyalty experiences connect loyalty to the in-store experience, through showrooms, customer service, guidance on product information, and more. A great example of Best Buy’s showrooms being seen internationally as part of the app.
With the loyalty card, they can carry the loyalty card with them anytime and anywhere, saving the customer time, why not have the procedure delivered through the mobile phone. Reward in-store visits, reward purchase behavior, repeat visits, sharing, brand engagement, engagement and unlock rewards based on those behaviors. Understanding your relationship with your customers allows you to truly connect value to customer relationships.
Customer communications, promotions and time-sensitive offers
One objection to the app is that users have to open the app to interact with the brand. However, with push notifications, as long as they accept permission, this is no longer the case. Push notifications have been proven to increase our customers’ responsiveness by up to 300%. However, push notifications are not the only method you have in your arsenal, other options include channel retargeting ads, emails, SMS, which all play an important role in your customer communication strategy.
Another big part of loyalty is re-engaging with customers and EA Leads creating a sense of urgency. Countdowns and time-sensitive offers drive buying today.
One of the biggest drivers of mobile loyalty programs has been the introduction of mobile payments. Regular customers can easily provide credit card details every time they go through the payment process in-store and online. Combining loyalty with payments is not only convenient, but an easy way to get customers to interact with you.