The Skyscraper Technique is where you find content with lots of backlinks, create something better. For instance, then ask everyone linking to the content you improved to link to you instead.
How to do it
You first need to find pages with lots of backlinks. To begin, search for a phrase related to your topic in Ahrefs’ Content Explorer and set the “referring domains” filter to a minimum of 50. For instance, This will show you pages with backlinks from 50+ websites.
It’s then simply a case of analyzing the content and thinking about how to improve it.
Here are some of the best ways to improve content:
- Correct inaccurate or misleading claims. This is arguably the best way to improve content, as nobody wants to link to something misleading.
- Go deeper. If the content in question is only skimming the topic’s surface, go deeper and explain things in more detail.
- Explain it better. Using graphics, videos, or whatever you need can help the reader understand things easier.
For example, Neil Patel’s page about long-tail keywords has backlinks from 1.1K referring domains:
For instance, But its definition of long-tail keywords is inaccurate (and is super hard to read):
Providing a meaningful definition is one easy way we could improve this content.
Recommended reading: How to Execute the Skyscraper Technique
For instance, The Reverse Skyscraper Technique is where you choose a great piece of content already on your site, find similar lower-quality pages with lots of backlinks, then ask everyone linking to those pages to link to you instead.
It works for the same reasons as the “regular” skyscraper technique. The benefit is that you don’t have to create new content.
How to do it
In addition, To find the best opportunities for this technique, plug a few keywords you’ve published industry-leading content about into Ahrefs’ Keywords Explorer, then sort the results by Keyword Difficulty (KD) from high to low.
Keyword Difficulty (KD) is based on the number of referring domains to the current top-ranking pages. This means that pages ranking for keywords with high KD scores will likely have many backlinks.
Next, click the SERP button and look for similar pages with lots of backlinks.
Finally, visit these pages and look for compelling reasons why your content is better than theirs. If you find one, pitch your link as a replacement to those linking to the page. You can find these people using the Backlinks report in Ahrefs’ Site Explorer.
In addition, Resource page link building is when you get backlinks from webpages that curate resources on a particular topic. For instance, It’s a tried and tested strategy because the sole purpose of these pages is to link to valuable resources.
How to do it
To find resource pages, run one of these searches in Google and add a phrase related to your topic:
In addition, You can also use Ahrefs’ SEO Toolbar to export the results and their SEO metrics, which allows you to prioritize opportunities by Domain Rating (DR) and estimated search traffic.
For instance, It’s then simply a case of visiting each page to ensure it’s a resource page and links out to external resources. If it fits the bill, find the email address of the person responsible and pitch your resource.
Broken link building is where you find a dead link Netherlands Phone number on a page, create your own page on the topic, and ask everyone linking to the dead resource to link to your page instead.
It works because people who care about their websites don’t want to send visitors to broken pages.
How to do it
There are many ways to find dead pages with backlinks. One of the easiest is to search for a topic in Ahrefs’ Content Explorer, filter for broken pages, then set a referring domains filter with a minimum value of 10. For instance, this will show you dead pages with backlinks from at least 10 websites.
For instance, if you want to investigate a page further, hit the caret and click the link to view it on archive.org. This will show you what was on the dead page before it disappeared.
301 redirect link building is where you find irrelevant 301 redirects and pitch a suitable replacement to everyone linking to it. It works for the same reason broken link building works; site owners don’t want to send their visitors to what are effectively dead pages.
How to do it
To find irrelevant 301 redirects, go to Site Explorer, change the mode to “https,” enter a niche site, go to the Best by links report, and add a “301 moved permanently” filter.
Eyeball the URLs for irrelevant redirects.
For example, the first URL above looks like a post about the history of search engines that now redirects to one about search engine marketing. We can confirm that’s the case by hitting the caret and clicking to view the page on archive.org.
Moreover, this is an entirely different topic to the page it now redirects to. Furthermore, so this is an irrelevant redirect with 698 referring domains.
“Best x in y” listicles are posts listing the best businesses in a specific area or industry. For instance, Finding and pitching ones where you aren’t already featured can earn more exposure and backlinks.