Leading in a Senegal Phone Number Crisis
Depending on the available working capital, companies are deciding how to scale back expenses or reallocate budget to weather the economic storm. These decisions are being made in an effort to preserve Senegal Phone Number resources and – where possible – to retain employees. Fellow business owners I’ve spoken to all agree, we’re in a recession. The move to preserve resources is smart and natural. Given our current crisis, there are a host of reasons for your business to evaluate all areas of spend, including digital marketing. These reasons, while many, all represent uncertainty about the future.
Shifting Your Mindset From Surviving to Thriving
Leadership begins with leading one’s self and strategic thinking helps you see beyond today. It’s helpful – and possible – to anchor your decisions in a strategic perspective rather than gut or fear even during a crisis Senegal Phone Number by understanding the level of uncertainty and revising your plan and lead effectively during a crisis. Even simply understanding the level Senegal Phone Number of uncertainty can help ground and give a framework for decision-making. It’s also helpful to remember that money doesn’t disappear, it moves. Your business – and your marketing – needs to move with it. Those that can successfully navigate uncertain waters will come out on top when the current crisis is over. You can be one of those business leaders. To do so, you’ll need to shift your mindset from surviving to thriving. I know it might feel like a leap, but stay with me. This is a time of change.
Pivot Your Online Senegal Phone Number Marketing
Lost sales, reduction of cash flow and less working capital can Senegal Phone Number force business leaders to make some quick and tough decisions about cost-cutting. When making the decision about what to trim from expenses, there are a few line items that immediately come to mind because they are variable costs that can be easily adjusted. Marketing is one of these expenses that should give you pause and consider how you might pivot. And given our current remote working situation, Internet marketing is even more critical to your marketing than before.
Segment Your Customers
Remember what I mentioned about “money moves”? Your first step is to think about where money is moving to so you can get ahead of it. Begin by understanding which businesses are essential. Then, segment the sectors of your industry into three (3) groups – winners, losers and by-standers. Unfortunately, losers will take the biggest hit. It can’t be helped. Whereas, winners will thrive in this environment. By-standers will experience some ups and downs but will overall be unaffected. Incorporate this into your strategic planning. Then, meet with your digital marketing team to ensure that your digital marketing plan includes these segments.
Understand Historical Senegal Phone Number Industry Trends
Google Trends is a great tool you can use to explore search Senegal Phone Number volume in your top business categories and search terms over the past twelve months. Use this to understand historical growth and decline in demand. We entered a top category for one of our clients who do business on a global scale. We set the date parameters to cover the past two years. From the graph in Google Trends, we can tell that April 2018 and April 2019 naturally experience a dip in search volume, but it picks back up in May, June, and August. Using this information, you’ll know what trends to watch for changes.
Consider Competition & Senegal Phone Number Competitive Advantage
During a time of crisis, it’s not uncommon for some companies to fall out of the competition. Do you believe some of your competitors will stop marketing? At the risk of sounding opportunistic, this can give you an advantage. This is why some companies doubled down on marketing during the last recession. In a down economy, businesses that market successfully gain competitive advantage.
Analyze Traffic Trends Senegal Phone Number, Test & Be Agile
Successful digital marketing campaigns are built on data. Nothing about this has changed – except maybe the data. You may see search volume may increase, decrease due to shift in demand for products and services. Or, you may see Senegal Phone Number it remain constant. You’ll need to check and see. Have your marketing team check tools like Google Search Console and paid advertising platforms for shifts in search impressions, click-throughs and cost-per-click (CPC) to help you quickly observe changes in demand.