Instagram Revamped Its Interface and, Unsurprisingly, People Are Pissed

Instagram revamped its interface and, unsurprisingly, people are pissed If you picked up the phone this morning, you may have noticed panic in your social media feeds. Yes, Instagram rolled out a new logo and user interface and people are very happy with it.

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“We realized that we simply hadn’t really developed belgium phone number the core brand equity, the icon and the user interface. So we started looking at how we could do it better.” At the Ghost office, we must admit that we are very divided on this issue. Instagram has been boring us through all the time when everyone else noticed all the changes.


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Our opinion is moderate. AdWeek called it one of the “biggest EA Leads design failures of the year” (yes!), while blog Brand New called it a “modern classic”. When it came to the redesign, Instagram clearly had users in mind, allowing content to pop on a minimalist screen. But on an app where design and visual cues are all-encompassing, is that enough? As I told you before, the basic active sentence structure is quite consistent and logical in English. The passive voice turns this all the way around. You first read what was affected. Then you read what happened to it. Lastly, you learn how it was affected. You discover who or what was responsible only at the very end. This sequence differs from how we usually make sense of events.

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