Logo Colors What’s Best for Your Brand

Logo Colors What’s Best for Your Brand hosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect. Logo color meanings illustration Illustration by Orange Crush Everyone has heard of color psychology, which tells us that colors impact our emotions and behaviors. Yellow is cheerful (because the sun is bright and yellow!) and green is calming (like laying in the grass and looking up at a bunch of leaves is peaceful).

But do these logo color

“rules” really mean anything in business and branding? Researchers Lauren Labrecque and George Milne looked into that question and found that some colors have a measurable impact on consumers and others don’t. So yes, yellow will make your brand look youthful and approachable, but a green logo doesn’t inherently make customers think Indonesia WhatsApp Number List your brand is peaceful. Phew, are you still there? Did you notice your mind wandering off mid-sentence? Mine sure did. If yours did too, that’s because it’s difficult to process information that isn’t structured. Before you can wrap your head around the information, a new piece of information is already vying for your attention. That’s actually a big reason why we use periods. Periods actually say: “OK, this is the end of what I want to say, let that sink in before you continue”. Let’s rewrite this passage with shorter sentences.

How culture impacts logo color meaning

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How to choose logo colors that stand out from the competition Which logo colors mean what? — Red logos Red is the universal sign of excitement, passion and anger. It draws attention and makes you stand out from the crowd. Is your brand loud, playful, youthful, or modern? Think red. More mature, classic, or serious? Red may not be for you.

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