Of course, we can learn from our mistakes. But we can also learn from the mistakes Saudi Arabia Phone Number of others and avoid making them. As bestselling author and marketing consultant Roy H. Williams says, it’s the difference between being smart and being wise.
To help you be wiser, we enlisted some smart and savvy people who presented at Content Marketing World.
They share some of the mistakes they’ve encountered and offer tips on how to avoid them in your own content marketing programs.
The biggest mistake I’ve ever made in content production is not listening to customers first – or not looking at the suggestions and clues left by search engines that might have told me what the people want.
Mistake: trying to be everything
For seven years we published blog. Also, posts that showed just how diverse Jordan Winery was as a business – posts about cooking, gardening, farming, floral design, travel, winemaking, construction and news. This has prevented us from. Also, maintaining a loyal subscriber base. The same customer who wants to know which is the best kitchen knife to use probably doesn’t care about flowering vines or the impact of flooding on vineyards.
How to fix it: We’ve split our content. Also, into two blogs – one focused on food and travel and the other on winemaking.
Lisa Mattson , Director of Marketing. Also, and Communications, Jordan Vineyard & Winery
Mistake: starting off on the wrong foot
The biggest mistake I’ve ever made in content. Also, production is not listening to customers first – or not looking at the suggestions and clues. Also, left by search engines that might have told me what the people want.
How to fix it: Do n’t write content for. Also, any purpose other than helping people solve a problem.
I lived by the amount of content on social media. I run five brands and post six to eight times on Facebook, three to four times on Twitter, and once on Instagram Saudi Arabia Phone Number for each, trying to keep my numbers up to date and it was burning me out. I never had time to really think about what kind of content I was posting.
How to fix it: I started posting. Also, less but took time to make sure the content I was creating and posting was quality and would connect with my. Also, audience on a deeper level. My numbers soared even higher.