SEO for Nonprofits & Charities: 13 Tips for More Traffic

Search engine optimization (SEO) for nonprofits and charities is the process of optimizing websites to increase visibility on search engine results pages (SERPs) when people look for information related to that organization’s cause, e.g., volunteering, fundraising, events, education, etc.

To implement the tips featured in this article, you’ll need a couple of free tools. But don’t hurry to get them now. You can do it later once you choose the tips that you want to use.

  • Ahrefs Webmaster Tools – AWT is our free tool that allows you to improve your website’s SEO performance and get more traffic from search. AWT can show you information like all known keywords your site ranks for, show all backlinks, and perform technical audits automatically, among other things.
  • A keyword research tool – Some free ones are Ahrefs’ free keyword generator, Keyword Surfer, or Google Keyword Planner.
  • Google with search operators – In case you haven’t had the occasion to use those, search operators allow for customizing search results. For example, you can tell Google to only show mentions of your organization on a particular website.

Now that we know what tools to use, let’s look at 13 actionable tips that can boost traffic.

First things first. Let’s talk about your website’s technical Bolivia Phone number fundamentals. They may need a little work. But if you don’t get them in order first, you risk undermining your SEO efforts in the long run.

I’m talking about things like issues with crawling and indexing, missing meta tags, slow loading times, and practices that result in bad user experiences (e.g., pop-ups). It happens to everyone, businesses and nonprofits alike.

So before you implement any other SEO tips, do these five things:

  1. Use Ahrefs Webmaster Tools to monitor your website’s SEO health – This tool will regularly monitor your website for over 100 SEO health issues. All you need to do is fix the issues that AWT brings to your attention.
  2. Get rid of pop-ups – Or at least most of your pop-ups. These include sign-up forms, exit forms, etc. Do the same for any banners that shift the layout.
  3. Make sure your website’s layout is clear, consistent, and usable
  4. Optimize your website for mobile devices – Over 50% of website traffic comes from mobile devices. On top of that, Google indexes and ranks content based on mobile versions of the websites (mobile-first indexing).
  5. Optimize your website for Core Web Vitals
PRO TIP

For checking multiple webpages’ speed at scale, you can use Ahrefs Webmaster Tools too. Apart from showing metrics like Time to First Byte (TTFB), it also supports Core Web Vitals.

The numbers in blue next to the metrics will direct you to exact pages within a certain category. This way, you will know which pages need attention.

Recommended reading: The Beginner’s Guide to Technical SEO

Keywords related to nonprofits and charities can be extremely competitive.

Data via Ahrefs’ Keywords Explorer.  Best database provider | classy database

In times like these, your best chance to be somehow included in that top 10 is to get listed on the pages that rank.

So if there’s a list of charities ranking in the top 10, that may be your best Cameroon Phone number chance to get a piece of that search demand.

Notice any nonprofit organizations you know here? Exactly. Most of the search results for the query “non profit organization” are lists and directories of organizations. As shown above, they are super hard to outrank.

Moreover, that may be your best shot at credibility. In this case, if the search intent suggests that people are looking for a list of nonprofit organizations, a “nonpartisan” result is likely more credible.

But there’s more to that tactic. Yes, you will get visibility and traffic. But if the site that is going to feature you also links to your website, that will be a new backlink for you. And each additional site that chooses to do things similarly will, of course, give you another backlink.

Why do you need backlinks? Because backlinks Cameroon Phone number are still one of the strongest ranking factors. Generally, the more backlinks a page gets, the higher it ranks and the more traffic it gets (study).

You will be able to see all links pointing to your site using Ahrefs Webmaster Tools.

To see all backlinks to your website, open the Backlinks report in Ahrefs Webmaster Tools.

Nonprofits and charities commonly use PR. Hence, they get a lot of coverage from the media and partners. Interestingly enough, that tactic can bring SEO benefits too if the organization’s mentions are turned to links. Of course, that is not always the case:

You can find mentions of your organization using Google with the help of search operators. That’s exactly how I found the example above.

Of course, you can search the entire indexed internet for any mentions of your organization in any form.

The above query goes like this: wwf OR “world wildlife fund” ‑site:wwf.* ‑site:worldwildlife.* This basically means “show me pages that include ‘wwf’ or ‘world wildlife fund’ but exclude any site that starts with ‘wwf’ or ‘worldwildlife.’”

Finding mentions is the first step in the process. You still need to filter those results for unlinked mentions. We cover the entire process of finding unlinked mentions for any site in this tutorial.

Once you find your link opportunities, you need to reach Cameroon Phone number out to the authors or site owners and simply ask them to link to you.

Naturally, the best way to get linked mentions is to ask for them upfront. A small “detail” like this can easily get overlooked in the heat of a PR campaign. Thus, it’s a good idea to include a mention of that in your standard operating procedures.

Media coverage is the lifeblood of nonprofit organizations. Naturally, it increases brand awareness and shapes PR. And if that coverage is online, it can also help improve rankings on search engines.

For this tip, I want to focus on a well-known SEO tactic: answering journalist requests on sites like HARO, ResponseSource, ProfNet, or SourceBottle. Additionally, you can scan Twitter for hashtags like #journorequest. Dot Star Media makes this easier with a free plan for charities.

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