If you publish regularly and have hundreds or thousands of blog posts, this is easier said than done. That’s why we’d advise focusing on two specific areas for content maintenance: updating cornerstone content and preventing keyword cannibalization. 2.4.2. Update your cornerstone content Some pages on your site are more important than others. The most valuable content of your site is called cornerstone content. We’ve written extensively about cornerstone articles and how they can improve your rankings. In short, these posts or pages: contain essential information for your audience; are complete, up-to-date, and well-written.
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Most links from related posts within your site; rank higher than your other articles on the same topic; get the most organic traffic to your site. When you’re in doubt about where to start updating your site’s content, always prioritize your cornerstone content. Your business relies on them, and they should never go stale! 2.4.3. No outdated cornerstones with Yoast SEO Yoast SEO makes it a little easier to keep your cornerstones up to date. If you use Yoast SEO on your site, you can mark a post as a cornerstone article. In doing so, these articles will undergo a more rigorous SEO analysis. In addition, they’ll appear in a separate list in your post overview.
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Browse through them and check if they’re still up to scratch. Keeping track of them is even easier if you’re on Yoast SEO Premium. The Stale cornerstone content filter only shows your cornerstone articles that haven Bolivia Phone Number t been updated in the last six months. You’ll find this filter in your post overview. If it doesn’t show any Bolivia Phone Number posts, you’re good, and if there are one or more posts in it, make sure you check and update them! Yoast SEO Premium keeps track of your cornerstone content and warns when they go stale 2.4.4. Keyword cannibalization means you’re eating away your rankings by creating too many articles for the same or similar keywords.