What is an SEO strategy?
An SEO strategy is a plan of action designed to help you rank higher in Google and get more organic search traffic. It’s the process you follow to achieve your SEO goals.
How to create a successful SEO strategy
The most successful SEO strategies revolve around the efficient creation and optimization of content. There are many trains of thought around how to do this, but we’re going to keep things simple with what we like to call the Orchard Strategy.
Here’s the process:
- Plant trees (pages)
- Pick low-hanging fruits (first-page keyword rankings)
- Squeeze more juice out of them (optimize)
1. Plant trees
Just as it’s impossible to grow apples without planting trees, it’s impossible to rank in Google without creating and optimizing content. For that reason, the first step is to do keyword research and publish optimized content.
Let’s look at the basics of how to do that.
a) Use a keyword research tool
Keyword research is the process of finding what people are searching for. There are many ways to do this. But using a keyword research tool like Ahrefs’ Keywords Explorer is a good starting point, as it allows you to find hundreds of thousands of keyword ideas.
To use it, enter a word or phrase, hit search, and go to a keyword ideas report.
For example, if we search for “search engine optimization,” we see almost 7,000 keyword ideas with thousands of monthly searches, including the following:
- what is search engine optimization
- local search engine optimization
- search engine optimization tools
If you want to know how much traffic you can potentially Cayman islands Phone number attract by ranking #1 for these keywords, look at the Traffic Potential (TP) column. This shows how much estimated monthly organic traffic the current top-ranking page gets.
- Keyword Research: The Beginner’s Guide
- 6 Keyword Research Tips
- Long-Tail Keywords Guide
If your site is new or doesn’t currently get much organic traffic Cayman islands Phone number, start by focusing on easy keywords. Learn more about how to find these in our guide to finding low-competition keywords.
b) Craft content for search intent
People are usually looking for something specific when they type a query into Google, so it’s important to align your content with that to stand the best chance of ranking. This is known in the SEO world as matching search intent.
You can usually get a good sense of search intent by looking at the top results for aquery.
For example, if we look at the top three results for “organic search,” we see that they’re all pages with definitions:
If we want to stand the best chance of ranking, we should probably follow suit and create something similar.
Recommended reading: What Is Search Intent? A Complete Guide for Beginners
c) Do on-page SEO
Matching search intent is the most important thing to master Cayman islands Phone number for content optimization, but basic on-page SEO is also important. This means optimizing your title tag, URL, and meta description.
Here are our best tips for optimizing these three things:
- Make sure the title and meta description align with search intent
- Make sure your title tag doesn’t truncate
- Include your target keyword in the title
- Use a short descriptive URL
- Write a compelling meta description
Recommended reading: On-Page SEO: Complete Beginner’s Guide
2. Pick low-hanging fruits
Given some time, your seeds will start to grow and bear fruit. In other words, you’ll (hopefully) start ranking on the first page of Google for some of your target keywords.
However, this often isn’t enough to send much organic Cayman islands Phone number traffic your way—thanks to the exponential decline in clickthrough rates on the first page.
For example, most CTR curves say that you get around 1.9% of clicks if you rank in position #6 and 7% in position #3.
That means you stand to get ~268% more traffic from a keyword by ranking three spots higher.
Because of this, keywords ranking in positions #2–10 are arguably the lowest hanging fruits in SEO—and the ones that deserve most of your attention.
However, the potential to get more traffic isn’t the only factor to take into account when looking for low-hanging fruits. You should also consider how much value those keywords and pages bring to your business.
Let’s look at how to do this.
a) Look for keywords in positions #2–10
If you’re already tracking the main keywords you’re targeting for your pages in a tool like Rank Tracker, filter for keywords you rank for in positions #2–10 and sort by estimated traffic or monthly search volume from high to low.
This shows you pages that are already performing quite well for their main target keywords, but where there’s also room for improvement.