Therefore we do not see investment in content dissociat from the SEO discipline. So, if the company wants to have positions on Google, organic visits and organic opportunities, it nes to invest in content marketing. But this nes to be done in a broader approach, where content production is a pillar of SEO , and not just the creation of materials without considering improving the site and gaining external links. 6.4. How to measure the result: Following the reasoning we explain, measuring investment in texts, images and videos would not deviate from the same SEO indicators. However, it is possible to consider micro indicators, in order to potentially optimize content over time to generate more organic hits and more performance: impressions of content in searches; content position in searches.
Where content production is a pillar
Therefore we do not see investment in content dissociat from the SEO discipline. So, if the company wants to have positions on Google, organic visits and organic opportunities, it nes to invest in content marketing. But this nes to be done in a broader approach, where content production is a pillar of SEO , and not just the creation of materials without considering improving the site and gaining external links. 6.4. How to measure the result: Following the reasoning we explain, measuring investment in texts, images and videos would not deviate from the same SEO indicators. However, it is possible to new data consider micro indicators, in order to potentially optimize content over time to generate more organic hits and more performance: impressions of content in searches; content position in searches.
Channels such as Facebook
Click rate; content conversions; bounce rate; time on page. Leaving the micro, we return to the broader numbers, which would be organic traffic and organic leads. 7. Social networks Social mia 7.1. What is it: Social networks are extremely popular and ne little explanation. Channels such as Facebook, Instagram, Twitter, Whatsapp are already part of everyone’s daily life, regardless of age, income or social class. In the context of digital marketing, however, social mia appears as a great potential opportunity for companies. Why? Because people use it . They spend many hours on these EA Leads channels. And everyone who sells something wants to be in this environment and try to show their products to these potential customers.
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