Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start? Which equipment should I acquire? And how should I promote my products or services using video?
Don’t worry! In this post, I’m going to talk you through the basic steps. By following these steps, you’ll be able to create your first promotional video in no time. I guarantee it will be an awesome addition to your product page and social media platforms.
Step 1: writing a script
People think the key ingredient for a successful video is the production quality and using impressive, glossy shots. Spoiler: it’s not. The most important element of almost any video is having a good script. Visitors can tolerate substandard imagery, as long as the audio is clear and the message resonates with them. Equally, the most beautifully shot, high-end piece in the world won’t do much if the script doesn’t make sense.
In addition, having a well-written script will help your confidence when it comes to shooting the Ghana Phone Number video. You’ll know what to say and do, which increases the chance of a good performance.
The three core ingredients of a great script
In a basic promotional video, you need to cover a few things: the customer problem, your credentials to solve that problem, and the value proposition for your Ghana Phone Number product or service. In abstract terms, these are Pathos, Ethos and Logos (not to be confused with the Three Musketeers: Aramis, Athos and Porthos).
- Pathos is the emotional resonance. You want to connect your business to the feelings of your prospective customer. This could be their pain points or the reason why they might be seeking out your product in the first place.
- Ethos is the credibility and authority your business has. This might be your experience, your vision, or your past success. Whatever it is, it should convince your customers to trust you with their time and money.
- Logos is the hard facts: what your product or service actually is and does. You should phrase this as a value proposition that ties function to customer need.