5 Signs Your Manufacturing Website is Outdated

In the past, having a website, in general, was sufficient for attracting business, but times have changed. In 2022, the best manufacturing websites are updated, visually appealing, and easy to navigate. Let’s discuss a few signs that your website may need some TLC.

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Consequences of an Outdated Website Taiwan Phone number

Your website is often the first interaction a potential customer will have with your company, so it’s important to put your best foot forward. Due to the fast-moving nature of the industrial and manufacturing industries, many organizations will neglect their websites for weeks, months, or even years, allowing them to fall into disarray and irrelevance. For a website to be effective at converting potential customers into loyal ones, the content and design need to be updated regularly. To understand how detrimental a bad website can be to your company, it’s important

How to Know if Your Manufacturing Website is Outdate Taiwan Phone number

Consumers are taking notice of your website and having an ineffective, outdate one can cost you customers. Countless studies have shown that a website’s design, content, and usability can determine whether or not a customer moves forward with a purchasing decision. So, how do you know if your website is outdated? Here are 5 signs it might need a refresh:

 

Looks like it is from the 90s

Here’s a great example of a website in need of some help: Pmichaud. If your website resembles this one in any way, shape, or form, this is an indicator that yours needs a revamp. Why? Many industrial companies do not have dedicated marketing teams or they believe their product is too “boring” to market. In reality, every company and product can benefit from a well-designed website.

 

Not Ranking in Google

While word-of-mouth marketing still has its place in business, a business cannot rely on it entirely. In this digital age, showing up on the first few pages of Google is a significant determinant of your success since it enables your organization to connect with new customers. Your lagging rank on Google boils down to these key elements:

 

Poor SEO -If your website’s content is lacking keywords and links Taiwan Phone number full of grammatical and spelling mistakes, and not optimized for mobile access, this can impact its ranking on Google. It’s important to address your search engine optimization (SEO) strategy when it comes to your website.

 

Slow Load Times – As previously mentioned, retailers lose Taiwan Phone number billions of dollars a year in sales due to slow website load times. Google found that ​​the probability of an internet user leaving a webpage increased 32 percent as the load time increased from 1 second to 3 seconds. Not only will this hurt your sales, but it will also cause Google to rank your website lower.

 

Bad User Experience (UX) – A major factor for your Google ranking is the user experience (UX) of your website. Each one of these items will impact your rank.

Not Generating Leads Taiwan Phone number

Having a beautiful website isn’t enough. In order for your website to generate leads and help you land sales, it needs to have proper calls-to-action (CTAs) that will entice visitors to become customers. While it may seem like an insignificant element within your marketing campaign, it’s actually the most important part.

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