3 Ways Top Websites Personalize On-Site Content

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1. Netflix Uses Data to Dominate Streaming Services

For instance, With 209 million subscribers, how can Netflix offer such personalized, curated content just for you?

From recommending titles specific to your family profile to sending a binge-worthy list of films straight to your inbox. For instance, it all starts with data collection.

For instance, Netflix understands not only who its customer is but how that customer interacts with its platform.

3 Ways Netflix Masters Personalized On-Site Content

1. Personalized Recommendations

For instance, Netflix may have an army of data analysts and a sophisticated algorithm that learns about its audience via a combination of human and AI-driven programs. For instance, but small businesses can gain handy insights too by using free or premium software. See the examples below to help you offer personalized, dynamic content.

2. Trends

For instance, Netflix gains insights from third-party data to build relevant content for its website and viewers.

Small businesses have access to similar software, including the options Iceland Phone number listed below. For instance, to keep on top of trends within their respective businesses.

3. Original Content

Netflix found its place in the oversaturated world of T.V. and film by offering original content on its streaming service. For instance, with original series like “House of Cards,” “Narcos,” and “Orange Is the New Black.”

You can create original content that includes all of the same elements as a nail-biting television series: well-written copy. For instance, informative content, an engaging narrative, and a memorable takeaway or call to action.

Tips and Tools for Small Businesses

Create Personalized and Dynamic Text, Images, and CTAs

For instance, There are affordable tools that you can use for your website like:

  • Hyper.is.
  • Google Optimize.
  • Personyze.
  • Optimizely.
  • Right Message.

Track What’s Trending in Your Industry

You can use these tools:

  • Google Trends.
  • Buzzsumo.
  • Quora.
  • Reddit.
  • Ahrefs.

Create Original, SEO-Friendly, and Engaging Content

For instance, This requires the skill of an experienced writer. It’s an investment that will offer a significant ROI if done correctly.

You can then utilize one of the personalization tools mentioned above so your high-quality copy. For instance, videos, or images adjust depending on the user’s behavior and demographics.

2. Aveda Creates an Interactive Experience by Using Quizzes and AI

For instance, According to Epsilon, 80% of consumers are more likely to shop for brands that provide a personalized experience.

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Many successful beauty brands, such as Aveda, Bumble & Bumble, and Sephora offer customers personalized, on-site expertise by learning about each customer’s individual needs.

Aveda offers customers “tailor-made” products by asking a series of questions to keep the visitor on the website longer, guide them towards purchasing the right product or service, and conveniently merge an in-store and online shopping experience.

Quizzes and AI tools make for an effective lead generation tactic.

In most cases, the shopper will have to enter their name and email address to get their results. But even if the customer doesn’t make an immediate purchase, you can use their results to send personalized emails and retargeting campaigns to nudge the customer along their journey.

3 Ways Aveda Masters Personalized On-Site Content

1. Interactive Quizzes

For instance, Consumers demand personalization and will share their information to get it. Ninety-one percent (91%) of consumers are more likely to shop with brands that provide offers and recommendations that are relevant to them.

Aveda’s quiz asks several questions about the user’s hair, for example. Once the results are ready. For instance, Aveda will offer the best products and services for the user’s hair type and concerns, as well as highly relevant blog articles and resources.

2. AI

Try-on tools driven by sophisticated computer programs and artificial intelligence are popping up on sites across the web.

For instance, For Aveda, this meant a 220% jump in try-on tool traffic and a 5x increase in salon locator visits vs. site average.

In other words, While the technology is currently in its infancy, expect to see an explosive growth of websites in all industries using try-on technology over the next few years, allowing for more affordable solutions to arise.

3. Personalized Retargeting and Remarketing Campaigns

Aveda strategically uses its on-site data to lure off-site traffic back to the site.

Before you dive into either of these, it’s best to understand the difference by reading. For instance, Remarketing vs. Retargeting: Are They The Same Thing?

In other words, Aveda and other companies use multiple forms of retargeting and remarketing, such as

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