Schema markup, sometimes referred to as schema or structured data, is among the essential SEO tactics you need to improve technical SEO performance and increase your site’s search engine positioning.
In other words, schema enables Google, Bing, and other search engines to navigate user search queries, decipher the information on your website, and come up with the best and most relevant search results.
Implementing Schema markup is highly technical and thus, rarely used, which makes it a critical SEO component that you can easily exploit and enjoy the benefits — if you take the time to learn it.
So, what exactly is schema markup?
In this article, we’ll discuss what schema markup is, why it matters, how it works, and how to add it to your website. Keep reading to learn how to take advantage of this unique SEO ranking tool.
What is Schema Markup?
Schema has become a hot topic in SEO as of late Thailand Phone number, and for good reason.
Schema markup is a form of microdata that, once added to a webpage, will create a unique, enhanced description for search results. Basically, these markups (formerly known as rich snippets) enable search engines to easily interpret the meaning and relationship of your webpage content, and serve it up as a rich result for search
Rich snippets are widely known to increase click through rates in organic search results, and schema markup helps you structure your content to get more of it.
The Benefits of Schema Markup Thailand Phone number
Schema provides a huge opportunity for those who are willing to look for it.
With schema, you can improve the ease to which search engines’ can crawl through your website to grasp the page content.
Here are a couple of examples of schema markup in the wild:
This creates enormous opportunities for small local businesses and startups to improve their visibility, rise from position zero, and gain online recognition. With local schema, you can improve your organic listings with addresses, business offerings, hours of operation, and more.
Another perk to using schema is that it helps optimize Thailand Phone number the content on your site, thus improving its organic search results, making it more informative, engaging, and captivating to users.
Since schema helps your SEO, online browsers are more likely to click and visit your site than at another site not using schema markup. The more clicks you get, the higher your site will rank.
The extra information that schema adds to your content significantly improves the experience for your site users. This is highly likely to translate into more organic traffic and, ultimately, more conversions.
Schema Markup Types
There are three different encoding types of schema: JSON-LD, RDFa, and Microdata. RDFa and Microdata are the oldest methods used to implement schema and the most complex, while JSON-LD is the easiest and most popular method of coding and implementing schema.
Here’s a quick breakdown of the three:
RDFa – Resource Descriptive Framework in Attributes, can be incorporated into any document with HTML, XHTML, and XML. These attributes include:
src, href and resource
rel and rev
Microdata implementation is almost similar to RDFa and included the following attributes:
Where to Use Schema Markup
Schema markup can be used by anyone, but how you use it depends largely on your business. What is important for people to know about your business? What do you want to share with your audience? Here are a few examples of the different types of schema.
Article Schema Markup
As a website owner, your goal is to provide relevant and informative content that draws traffic, gains clicks, and produces attractive search results. You can mark up your article titles, headings, links, graphics, metadata, and other key article components with schema. This step will go a long way in making your article stand out on search engines.
Voice search is speaking your search query out loud instead of typing it on the search engine search box. A recent research showed many internet users now prefer voice search over the more traditional text query method. Many find that this method of searching out answers on the internet is hassle-free and more flexible than typed searched queries.
E-commerce Data In SERPS
Whether you are running a chain of stores or just a single store, you need to create a name for yourself. To rank in the same league as Amazon, Walmart, or Best Buy, try implementing a product schema to your online store products.