Why Selling Link Building Services on Black Hat Forums is a HIGHLY Profitable Business

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Why people buy SEO services on black hat forums

And particularly if you’re not a pro. By “pro” I mean someone for whom SEO is their business.

For a normal business person, SEO is but a tool. It’s something you use alongside other elements to make your business grow.

But it just so happens that SEO changes a lot. One week something is a‑okay. Another week it’s a no-no.

This is unheard of anywhere else. A hammer doesn’t stop being a hammer on a weekly basis. Hammering a nail has been the same process for decades.

So in that landscape, no wonder people just want SEO taken care of.

Hiring an SEO expert on a monthly basis is an option. But you won’t get much for sub $500 / month.

Easier solution? Get a ready-made “productized” service — something that’s well-described, something that’s convincing, something that tells you exactly what’s going to be done, how it’s going to be done, and at what price.

In come SEO services from (arguably) black hat forums. By all accounts, people want those services. They need them!

But, do they work?

Aha! That’s a topic for another time, which we will possibly cover. I did buy one of those services, pointed it to my under-performing site, hooked it up to Ahrefs, and waited to see what happens. So the UK Phone number data is here, only needs to be put to paper screen. If you want to see that, please make yourself heard in the comments.  Best database provider | classy database

The question we’re going to answer today is different:

How profitable it can be to offer this kind of link building service as an SEO?

Disclaimer. I’m in no way encouraging you to (a) copy anyone’s services/products and try selling them as your own, or (b) offer black/grey hat link building services not considering the possible damage you’re doing. The way I look at those forum services is purely as a source of inspiration on how to present your own SEO service (sales-wise) and how you could organize it from a workload and delivery perspective.

For this part, I’m going to focus on the service awesomely named “SHERLOCK HACKS GOOGLE” (I’m going to call it SHG going forward). I’ve chosen it because it’s supposedly the most popular thread in the history of BHW, people who bought it are seemingly very happy with their results, and you get a full report when the service is done.

In short, I can see what each individual part of the service actually is (when stripped down from all the marketing talk).

That being said, keep in mind that all such things need to be taken with a grain of salt. There are no guarantees regarding the actual quality of the service or its long-term effects. Even though there are a lot of great reviews, it’s not the first time someone has pushed an offer on BHW that turned out to be a complete scam.

Okay, let’s get started.

We have our basic data — 4,200+ sales made in total, worth around $420,000 — $588,000.

Depending on the package a customer chooses, SHG is $140, $120, or $100 a piece.

Each tier offers a different number of individual sub-services. I’m going to use the top one — called “The Lion’s Mane” — when doing my math here and figuring out what’s the possible profit per single service.

(By the way, if you’re offering an SEO service, why not give it a cool name?)

Here’s each task broken down one by one and the estimated cost associated with them all:

Getting original articles written

Okay, so the core of SHG is written content. As part of the deal, you get 4 original articles. Each one is 300–500 words.

The quality?

They’re okay. I mean, probably written by a content mill of some kind. They don’t provide any actual insight into the topic at hand. They’re just content for content’s sake.

The cost:

  • If you go to Fiverr, you can get an article service like that for $5 a piece. But there are also article bundles available. For instance, two 400-word articles for $5. This would put the price of 4 articles at just $10.

Spinning the articles

Each article gets spun before it’s resubmitted multiple times to multiple websites.

And the spinning is really really reaaaalllyyy brutal. I mean, brutal to the point that the post basically stops making sense.

Actual example; original sentence:

It is not easy when someone keeps calling your phone and you do not have a recollection of whom they are.

Spun:

It is not interesting when someone phone calls you all enough time and you will not have their particulars and it gets annoying when they’re prank calls.

Obviously, it’s more or less automatic.

The cost:

  • Spinning software is anything from $50-$150 a year or as one-time investment. Assuming that spinning is indeed done on autopilot, I’m going to say that the cost of generating a new spun article is $0.
  • However, if you want to create a good spin syntax file, it’s going to take around 30 minutes per article. So 4 articles that’s 2 hours. Multiply by your hourly rate.

Web 2.0 submissions

One of the key elements of the service is web 2.0 submissions. The “web 2.0” umbrella basically means any website that gives the user the option to launch either a complete website or a landing page of some kind.

Examples: Tumblr, LiveJournal, Weebly, Blog.com, Blogs.ru, WordPress.com, etc.

The blueprint is this: take an article > spin it > add links > submit.

Looking through my SHG report, I can see that some of those web 2.0 mini-sites were created for me specifically, while most of them were actually already existing. On those previously existing sites, there are tens of other posts about multiple unrelated topics. In other words, they are classic SEO network sites that hold a bunch of content and link to a bunch of random stuff.

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