So considering YouTube’s reach, it’s no surprise that the platform is hugely popular with marketers as well.
Let’s put this popularity of YouTube as a marketing channel into perspective for a moment by comparing this data with another statistic: YouTube ads get more attention (62%) from viewers than TV ads (45%).
To date, more than half of marketers are running video ads on Youtube. And while YouTube already accounts for more than a quarter (27.1%) of marketing teams’ spend on digital video ads, 62% of businesses plan to increase their YouTube video marketing budget over the next 12 months.
4. Use of YouTube by generation
All the signs point to an increase in YouTube spending over the next few years. The platform is also expected to bring in net advertising revenues of 4.34 billion euros in 2020, an increase of 26.5% compared to 2019. This figure is also expected to reach 5.21 billion in 2021 and exceed 6 billion in 2022.
These YouTube stats will definitely convince you of the platform’s incredible potential, and why you will be able to find your target market among the users of this behemoth.
42% of Italian YouTube users are between 19 and 44 years old. Globally, however, the percentage rises to 51.2% ( DataReportal , 2022)
But it’s not just young people who love streaming video. Cambodia Phone Number A study conducted by Weareflint in 2018 shows that 51% of those over 75 with internet access use YouTube to watch videos online.
Promoting your ecommerce on YouTube could be critical to your business if you realize your target audience is using this platform.
5. People love to watch videos on a daily basis
People watch a billion hours of video on YouTube every day, generating billions of views (YouTube, 2019).
Let’s do the math. If every person on earth watched a video, that would be about 8.4 minutes per person per day. That’s an incredible number that only increases the video’s credibility as a content source.
Another YouTube stat that we find particularly interesting is that searches for the keyword “how to” are growing 70 percent year over year, according to searchengineland.com . This means that when users are looking for ways to learn something, they rely on video content.
There are endless ways to start creating video content on YouTube. You could create a channel to share updates on your business, or showcase your ecommerce products and explain how they work. Whatever type of content you choose to publish, remember to also pay attention to the time to update your channel .